Dec 15

Today’s post was made possible thanks to an anonymous commenter that requested I stop spamming reddit. Over the past year I have submitted links to different subreddits that I found topically matched a specific post. Today I accept that this was a error in judgement. Continue reading »

written by Mark Essel \\ tags: ,

Dec 13

This is a continuation of a post I wrote in August about reader stats and attention, Ignore the Stats Connect with Your Authentic Audience. I firmly believe the real value in social media is in connecting with your authentic audience. A 1000 people read my blog last month, 9000 people didn’t like the font and left.

Continue reading »

written by Mark Essel \\ tags: ,

Nov 26

The Lone Cypress - a drive down Highway 1 from San Francisco to San Diego Continue reading »

written by Mark Essel \\ tags: , , , , ,

Oct 16

Mo Serious went above and beyond the bounds of standard education, to help new and old web designers reflect on the finer points of Design Coding. Before you enjoy this artistic and entertaining experience, I ask only that you pay special attention to each line. Not only is it poetic but each point of advice is spot on in terms of design theory. You can find Charles D. Lewis aka @Chuck on twitter. You be wise to listen to this up and coming artistic force.
Continue reading »

written by Mark Essel \\ tags: , , , ,

Sep 15

Some “experts” recommend you specialize when it comes to building a web presence. If you are capable of completely connecting with many people on a single social media channel, then it’s probably worth your while. But my contrarian instincts and personal experience has been that unless you are famous outside of a social circle, it’s unlikely you will dominate any single media. That’s fine, because winning in social media is a completely different animal than standard competitive games. Continue reading »

written by Mark Essel \\ tags: ,

Sep 05

083

I’m sure I’m not the only blogger who has wondered about their old web hangouts, creations, and communities.

Before creating sites on the web, about a dozen years ago I setup and heavily modified an old merc diku multi-user dungeon with my friend Aakin. It was fun c coding practice, and I learned a little about sockets. I had a geocities homepage that looked much like my first MySpace page. I also wrote a little in a LiveJournal blog but I deleted it a while back.

I found a pretty intense Internet groove in the latter half of 2008 when I decided to make my own website, and I’d like to share a few of the things I’ve created, and a couple of communities that I got involved in since that time. Continue reading »

written by Mark Essel \\ tags: , ,

Aug 27

ChristmasPresents

Warning Signs

  1. Your product or service is 10 times better than the competition, but no one’s buying.
  2. You’ve gotten fantastic feedback on the utility the product, but no one has mentioned anything about the look
  3. None of your friends are talking about the product when you’re not around Continue reading »

written by Mark Essel \\ tags: , ,

Aug 13

DollarShirt

Measured Results for Businesses

This is a followup to an earlier post ignore the stats and connect with you authentic audience. I still stand by that advice when it comes to building a community. A tight idealogical focus is a powerful glue for any fledgling group. But I accept that in the case of measuring the effect of personal engagement and social influence, long term measured trends (stats) reveal the results PR/marketing experts hang their hats on. It is also this information which allows the monetization of attention span either through direct product sales, affiliate sales, or advertising. Continue reading »

written by Mark Essel \\ tags: , ,

Aug 08

GoogleAnalytics

How Many People Actually Listen?

Out of a couple thousand twitter followers I wondered how many actually care about what I post on a regular basis, and my estimate  is probably only a couple dozen. If they follow like myself, they only have time to observe their undirected input streams a couple of times a day. What does it mean to have followers or subscribers for modern Internet browsing habits? Is it simply a token of approval? These questions are in some part supposed to be answered by analytics and statistics. We can see how many folks visit our sites or download files. We see how long they decide to stay on the site, how many other pages they visit, and determine if our content is valuable to them. But I hypothesize that this data is largely irrelevant to our goals. Continue reading »

written by Mark Essel \\ tags: , , , ,

Jul 10

Stream

The Stream

Steve Rubel poses a question “How to Captivate and Hold Attention in the Age of the Stream“. He describes the flood of information and status updates as the way people use the Internet today and compared it to highway traffic. He’s concerned with the challenge this poses to marketers as ads lose our attention. Steve answers his own question with:

The short answer is to be ubiquitous. To do so brands must not only participate in all of the key social spaces, but also engage all day and night in a way that builds relationships. The community must feel like you care more about them than yourself. That’s the easiest way in an endless stream to make an impression today.

Here was my quick response that I’d like to clarify/extend further:

We are faced with a challenge. How do we create a monetization model based on our attention to fuel content we love? In the stream analogy to traffic you didn’t mention having a smartphone with a video camera on hand. How about we address the consumer need for relevance filters, that scower and search our life streams by extracting the essence of our interests. A simple and tidey report will await us whenever we are ready to embrace the knowledge we care about from the Internet.

I’m working on a simple ad engine based on this, as a proof of concept. My hope is that I’m able to inspire talented and passionate developers to create dynamic and personalized slices of the web for each user. Targeted ads can help monetize our dearest content. Continue reading »

written by Mark Essel \\ tags: , ,