Mobile vs. Internet Communication, we share one Internet split by greed

Current wireless Internet providers use a single service provider or access point to the full Internet backbone. Whether you’re on AT&Ts network through your iPhone, or Verizon’s network for your soon to be released Droid, you send and receive information first through a local wireless connection. But there is a problem with this restricted network design, not all available paths for local wireless connectivity are equally burdened, and enforcing structure on information flow at the beginning and end of wireless access only serves to slow it down. Continue reading »

written by Mark Essel \\ tags: collaboration, communication, design theory, open spectrum, web/tech

There they go! But at least they’re happy.

(pardon a little geek rage but I find nothing more frustrating then when company’s make boneheaded business decisions)

A Mock Business Strategy Meeting Between Apple and AT&T

Apple: “Hey we’ve got an ultra dedicated fanbase that does our marketing because they love our technology and products so much.”

AT&T: “We’re a big telecommunications company that has wireless internet.”

Apple: “So what?”

AT&T: “We’ll cut you in for some of the money if you lock us in as the sole provider of wireless Internet access.”

Apple: “We have this App Store concept where we’re the sole provider of approval for software so that philosophy sounds great.”

AT&T: “It’s a win win!”

Users: “WTF! Where do our needs fit in?”
Continue reading »

written by Mark Essel \\ tags: App Store, Apple, AT&T, corporate culture, design theory, iPhone, open spectrum, Smartphone, web/tech

What’s the Relation Between Creating Content and Marketing?

It is a simple question that has complex ties into other businesses and industries. If you are (or are going to be) any kind of a content creator, you will likely want your content to be visible.  You’re going to have to learn the marketing ropes or hire an expert.  A marketer will have connections and ties to different social media and crowd sourcing tools, as well as public relations channel for putting out messages on popular media.  The specific choices of interfaces (i.e. landing pages, ads, fliers) from your media to the world will be specific to the content that you are going to provide and your potential customer group. The web marketer will have to be familiar (or learn) how to connect to that niche. Continue reading »

written by Mark Essel \\ tags: leadership, marketing, open spectrum, startups, web marketing

What spark will ignite companies to bypass the wireless broadband providers choke hold?  It’s time to focus our national resources (in this case bandwidth) on innovating high speed internet for the entire nation.  All parts of America need some good “old fashioned” free information internet.  It can be started with government subsidies, some strong legislation, and dozens of innovative companies.  The excuses for segregation or coloring data because it’s voice or SMS text are simply ludicrous.  The typical usage of our spectrum is atrociously inefficient and under utilized.  In addition the excuses for locking down the EM spectrum transmission frequencies to narrow channels is equally illogical. Continue reading »

written by Mark Essel \\ tags: Google, investment/finance, open spectrum, web/tech