Tag: Innovation

Can Your Concept Scale?

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Numerous Advantages of Concepts that Scale

Beyond the decrease in cost associated with mass production, there is measurable advantage to having massive revenue. Even a small increase in efficiency can increase profits by a large margin. Having thousands or millions of customers requires a different approach when minimizing customer dissatisfaction (or maximizing customer satisfaction). Beyond the guessing game of new product offerings, with massive user bases, wide data sets can be collected to understand how and why users prefer your products or services (offering). Localized demand may be low, but global demand could be enormous for our offering. (more…)

Is Creativity the Ultimate Price of Efficiency?

The Fear of Optimizing Away Art

How far can we alter our daily lives until we optimize out any chance at doing something creative? Developing our creative potential takes time, and efficiency might demand we avoid spending our efforts in a direction that isn’t directly fruitful or actionable. Our schedules should always include a portion of the day that is “free time”. This invaluable block of time allows not only for our batteries to recharge, but for careful thought about the intricacies of our daily decisions and experiences. As our minds are free to wander we often come across novel combinations or applications of existing tools. Unregimented time is the mother of innovation, and it’s unlikely that we can force creativity. (more…)