There is a great philosophical rift between those who try to “game” the system, and those whom transform the system into a game. Let’s refer to these as:
the low road
aka gaming the system, any short sighted strategy
the high road
transform the system into a game,
creating a new system, longer term strategy
The Design Spectrum from Low to High
In respect to web pages, email contacts, software and other media here is a loose hierarchy of design methodologies (more…)
Measurable Qualities that Help Drive Success
What you really want to have in place are incredible analytical tools to help measure the effect of specific business tactics. As far as web design goes, Google has a fantastic suite of analysis tools.
These tools will give you immediate feedback should you make a marketing faux pas. Many of Google’s design decisions are based on metrics, and they’ve created tools to help us make similar decisions. New designs are vetted by analyzing customer response statistics. What this cannot do is create a self image for your organization, or personal brand. (more…)
It appears I jumped the gun some time ago with my post twitter is on the verge of eating Google for breakfast, here’s why. Google is well aware of it’s “breakfast” and is more than likely to make a YouTube like deal with twitter. Google is actively tweeting with it’s account, “acknowledging” the service (Oprah’s tweeting why not). Here are just a few reasons why it’s a match made in heaven: (more…)
What spark will ignite companies to bypass the wireless broadband providers choke hold? It’s time to focus our national resources (in this case bandwidth) on innovating high speed internet for the entire nation. All parts of America need some good “old fashioned” free information internet. It can be started with government subsidies, some strong legislation, and dozens of innovative companies. The excuses for segregation or coloring data because it’s voice or SMS text are simply ludicrous. The typical usage of our spectrum is atrociously inefficient and under utilized. In addition the excuses for locking down the EM spectrum transmission frequencies to narrow channels is equally illogical. (more…)
The short answer: yes, it probably will although it will have to share market with alltop and friendfeed amongst others.
The long answer:
There’s a struggle going on right now between social media companies who are vying for your attention. Their corporate leaders are competing to leverage your attention into profit. While the financial path has yet to be revealed we can expect product promotions (contextual ads) and software sales (social games). The way humanity is communicating over the web is evolving as all languages do. Social media companies want that interaction to occur on their specific platforms. I envision a near future where a dominant open architecture social media will cover it’s maintenance cost via network knowledge, business enhancement, and revolutionary design methods (natural language processing & intelligent advertising). (more…)
The web landscape is constantly changing, and with it our navigation tools are advancing. To support the hypothesis it’s important that we first review a brief history of the internet. Initial communication networks were hubs set up with mainframes controlling information and terminals allowing access to that information. Separate localized computer networks developed and finally adopted a common network protocol merging information flow into what is now known as the Internet (From wikipedia) . (more…)