Audrey2′s now infamous line “Feed me Seymore” is how I perceive the social information flow model of Facebook. I can’t blame them, so far their strategy has worked brilliantly. Even as a stubborn proponent of closed data models, I see value in adding Facebook hooks to my pages. The pact is the chance for viral visibility in exchange for semantic relationship data sent back to Facebook. Look no further than the “Like” button in the sidebar to see how I feed Audrey2. My philosophy on closed systems has progressed. If we’re all part of a closed system, then it comes down to a question of control which leads to government.