So I’m reading Wikinomics right now and I came across a great concept: “treat advertising as if it were content”
That got me thinking a lot as to what the implications for such an approach would mean:
- Allowing comments to be attached to ads
- Giving people the ability to share ads (like a digg for ads)
- Forcing ad-creators to approach advertising from a completely different perspective, etc.
It’s just something to keep in mind…