I was thinking a lot about our product today. I believe that our value-proposition needs to be quite simple – our product creates a higher rate of clicks per ad.
By analyzing real-time content created by users, our algorithm does a better job at targeting ads to particular users and thus the users respond more positively.
Can we do this?
messel 7:11 pm on July 22, 2009 Permalink
Google already does this in gmail but they have deeper pockets than one part time noob web developer. I wish I had a high volume site to test personalized vs. contextual ads or a even a good report on it.
I’m not 100% sure. It’s a gamble on a hypothesis, but the reality is we won’t know until it’s sitting on a live site and we’re getting real feedback. We’re not ready for that at this time (no plugin). I could probably jury rig google ads off of a single users twitter username and have cookies remember them.
The best way to get those measurements is to have a plugin live on website for a period of time and compare it to normal google ads. I could host them side by side on my blog once I get the oauth working.
I’d prefer having a product we can turn some dials on before serious testing begins. I don’t want development to stall fine tuning once it’s live.
Vlad 8:24 pm on July 22, 2009 Permalink
Testing on your blog is a good start I think.