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	<title>Comments on: ADD Nation, 90% of Social Media Referrals Don&#8217;t Read</title>
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	<link>http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/</link>
	<description>a blog by Mark Essel on web technology, startups and design philosophy</description>
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		<title>By: Which web are you from? &#187; Victus Spiritus</title>
		<link>http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/comment-page-1/#comment-3267</link>
		<dc:creator>Which web are you from? &#187; Victus Spiritus</dc:creator>
		<pubDate>Thu, 11 Mar 2010 14:11:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/#comment-3267</guid>
		<description>[...] in those who prefer popularity over relevance to the number of browsers who only skim articles (85-90%)? This group would define a large surface browsing web. Of course there&#8217;s an entire sub-web [...]</description>
		<content:encoded><![CDATA[<p>[...] in those who prefer popularity over relevance to the number of browsers who only skim articles (85-90%)? This group would define a large surface browsing web. Of course there&#8217;s an entire sub-web [...]</p>
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		<title>By: Marketing Oneself is a Distraction &#187; Victus Spiritus</title>
		<link>http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/comment-page-1/#comment-2095</link>
		<dc:creator>Marketing Oneself is a Distraction &#187; Victus Spiritus</dc:creator>
		<pubDate>Tue, 15 Dec 2009 13:34:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/#comment-2095</guid>
		<description>[...] ADD Nation, 90% of Social Media Referrals Don&#8217;t Read  [...]</description>
		<content:encoded><![CDATA[<p>[...] ADD Nation, 90% of Social Media Referrals Don&#8217;t Read  [...]</p>
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		<title>By: Mark Essel</title>
		<link>http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/comment-page-1/#comment-2110</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Mon, 14 Dec 2009 16:57:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/#comment-2110</guid>
		<description>Mango Orange i3theme, user controlled windows. I too love the theme. I wanted my virtual playground to be cozier, and user modable.&lt;br&gt;&lt;br&gt;I agree on the 10-15%, I&#039;d like to pull in the folks on the fence too. Those 30 seconds guys and gals that are almost ready to commit to a read. We are reading much of the same material, but we&#039;re still a pretty massive Hidra. Incredibly diverse perspectives are more powerful at the social search of a problem space.</description>
		<content:encoded><![CDATA[<p>Mango Orange i3theme, user controlled windows. I too love the theme. I wanted my virtual playground to be cozier, and user modable.</p>
<p>I agree on the 10-15%, I&#39;d like to pull in the folks on the fence too. Those 30 seconds guys and gals that are almost ready to commit to a read. We are reading much of the same material, but we&#39;re still a pretty massive Hidra. Incredibly diverse perspectives are more powerful at the social search of a problem space.</p>
]]></content:encoded>
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		<title>By: ShanaC</title>
		<link>http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/comment-page-1/#comment-2111</link>
		<dc:creator>ShanaC</dc:creator>
		<pubDate>Mon, 14 Dec 2009 10:58:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/#comment-2111</guid>
		<description>There are a large numbers of reasons for this.&lt;br&gt;&lt;br&gt;Which are well outlined I see on looking at your links.  I still think web designers have a long ways to go to make something look quality as well as read like quality.  Most stuff is crap, especially if you look for a fluffy topic umm such as what is the meaning of a soulmate (don&#039;t make fun of me)</description>
		<content:encoded><![CDATA[<p>There are a large numbers of reasons for this.</p>
<p>Which are well outlined I see on looking at your links.  I still think web designers have a long ways to go to make something look quality as well as read like quality.  Most stuff is crap, especially if you look for a fluffy topic umm such as what is the meaning of a soulmate (don&#39;t make fun of me)</p>
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		<title>By: ShanaC</title>
		<link>http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/comment-page-1/#comment-2109</link>
		<dc:creator>ShanaC</dc:creator>
		<pubDate>Mon, 14 Dec 2009 10:56:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/#comment-2109</guid>
		<description>A) I love the new look.  It is so damn clean.  So nice looking.  OMG!!!&lt;br&gt;&lt;br&gt;&lt;br&gt;B) You are right about the limited value of social networking.  You need to see Mark Suster&#039;s post today about comments though and the value of disqus.  It might equally be that the value is the glue between the people that do read.&lt;br&gt;&lt;br&gt;Either this means we now live in an echo chamber (we are all reading the same people&#039;s stuff) or that over time social networking tools act like flytrap glue.  You have to be engaging to the 10% that will stay, rather than the rest.</description>
		<content:encoded><![CDATA[<p>A) I love the new look.  It is so damn clean.  So nice looking.  OMG!!!</p>
<p>B) You are right about the limited value of social networking.  You need to see Mark Suster&#39;s post today about comments though and the value of disqus.  It might equally be that the value is the glue between the people that do read.</p>
<p>Either this means we now live in an echo chamber (we are all reading the same people&#39;s stuff) or that over time social networking tools act like flytrap glue.  You have to be engaging to the 10% that will stay, rather than the rest.</p>
]]></content:encoded>
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	<item>
		<title>By: Mark Essel</title>
		<link>http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/comment-page-1/#comment-2090</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Mon, 14 Dec 2009 09:57:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/#comment-2090</guid>
		<description>Mango Orange i3theme, user controlled windows. I too love the theme. I wanted my virtual playground to be cozier, and user modable.&lt;br&gt;&lt;br&gt;I agree on the 10-15%, I&#039;d like to pull in the folks on the fence too. Those 30 seconds guys and gals that are almost ready to commit to a read. We are reading much of the same material, but we&#039;re still a pretty massive Hidra. Incredibly diverse perspectives are more powerful at the social search of a problem space.</description>
		<content:encoded><![CDATA[<p>Mango Orange i3theme, user controlled windows. I too love the theme. I wanted my virtual playground to be cozier, and user modable.</p>
<p>I agree on the 10-15%, I&#39;d like to pull in the folks on the fence too. Those 30 seconds guys and gals that are almost ready to commit to a read. We are reading much of the same material, but we&#39;re still a pretty massive Hidra. Incredibly diverse perspectives are more powerful at the social search of a problem space.</p>
]]></content:encoded>
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		<title>By: ShanaC</title>
		<link>http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/comment-page-1/#comment-2088</link>
		<dc:creator>ShanaC</dc:creator>
		<pubDate>Mon, 14 Dec 2009 03:58:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/#comment-2088</guid>
		<description>There are a large numbers of reasons for this.&lt;br&gt;&lt;br&gt;Which are well outlined I see on looking at your links.  I still think web designers have a long ways to go to make something look quality as well as read like quality.  Most stuff is crap, especially if you look for a fluffy topic umm such as what is the meaning of a soulmate (don&#039;t make fun of me)</description>
		<content:encoded><![CDATA[<p>There are a large numbers of reasons for this.</p>
<p>Which are well outlined I see on looking at your links.  I still think web designers have a long ways to go to make something look quality as well as read like quality.  Most stuff is crap, especially if you look for a fluffy topic umm such as what is the meaning of a soulmate (don&#39;t make fun of me)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ShanaC</title>
		<link>http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/comment-page-1/#comment-2089</link>
		<dc:creator>ShanaC</dc:creator>
		<pubDate>Mon, 14 Dec 2009 03:56:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/#comment-2089</guid>
		<description>A) I love the new look.  It is so damn clean.  So nice looking.  OMG!!!&lt;br&gt;&lt;br&gt;&lt;br&gt;B) You are right about the limited value of social networking.  You need to see Mark Suster&#039;s post today about comments though and the value of disqus.  It might equally be that the value is the glue between the people that do read.&lt;br&gt;&lt;br&gt;Either this means we now live in an echo chamber (we are all reading the same people&#039;s stuff) or that over time social networking tools act like flytrap glue.  You have to be engaging to the 10% that will stay, rather than the rest.</description>
		<content:encoded><![CDATA[<p>A) I love the new look.  It is so damn clean.  So nice looking.  OMG!!!</p>
<p>B) You are right about the limited value of social networking.  You need to see Mark Suster&#39;s post today about comments though and the value of disqus.  It might equally be that the value is the glue between the people that do read.</p>
<p>Either this means we now live in an echo chamber (we are all reading the same people&#39;s stuff) or that over time social networking tools act like flytrap glue.  You have to be engaging to the 10% that will stay, rather than the rest.</p>
]]></content:encoded>
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	<item>
		<title>By: Mark Essel</title>
		<link>http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/comment-page-1/#comment-2087</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Sun, 13 Dec 2009 16:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/#comment-2087</guid>
		<description>I&#039;m pretty sure I&#039;m writing for the readers, I don&#039;t think I can properly pass on my thoughts in a format that is compatible with the scanners. Luckily my fiance has agreed to help me, she just told me she&#039;s a web page scanner.</description>
		<content:encoded><![CDATA[<p>I&#39;m pretty sure I&#39;m writing for the readers, I don&#39;t think I can properly pass on my thoughts in a format that is compatible with the scanners. Luckily my fiance has agreed to help me, she just told me she&#39;s a web page scanner.</p>
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		<title>By: awaldstein</title>
		<link>http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/comment-page-1/#comment-2086</link>
		<dc:creator>awaldstein</dc:creator>
		<pubDate>Sun, 13 Dec 2009 16:37:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.victusspiritus.com/2009/12/13/add-nation-90-of-social-media-referrals-dont-read/#comment-2086</guid>
		<description>Thnx. &lt;br&gt;&lt;br&gt;I&#039;ll check this out.&lt;br&gt;&lt;br&gt;Of course you need to balance the abbreviation of style with the type of information and reader that you are trying to connect with.&lt;br&gt;&lt;br&gt;Oy! Everything is balance.</description>
		<content:encoded><![CDATA[<p>Thnx. </p>
<p>I&#39;ll check this out.</p>
<p>Of course you need to balance the abbreviation of style with the type of information and reader that you are trying to connect with.</p>
<p>Oy! Everything is balance.</p>
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