Smaller Goals Have Greater Yields

Rome wasn’t built in a day, nor was Google, Microsoft or the planet Earth. Big projects take huge investments and energy sustained over a long time period. But as a small scale entrepreneur or volunteer project leader we can quickly be overwhelmed by a great task. This message is a reminder that a small effort early on can lead to a huge difference in where your organization ends up a few years from now.

When you continually compare your accomplishments to the end UBER goal it’s likely you’ll be frustrated. The urge to quit due to a lack of perceived forward progress is the most dangerous threat to a pre-company startup. If the goal appears impratical or unachievable our time resource alarm goes off warning us to reconsider the effort. I’ve mentioned this before, and it bears repeating, the goal is not nearly as important as how you get there. Break down that huge hurdle into smaller bite sized accomplishments so you can get immediate feedback (both positive and negative). The goal your startup first zeroed in on may shift as your knowledge of the technology, consumer and business players improves (good ole conditional probability + iterative solutions).

Smaller milestones means faster navigation and course correction of your venture in the right direction. A lack of feedback and interaction (isolation) is the worst case for a new business. While project development takes effort and time (and an optimal workspace), there’s no harm in updating the weekly plans or even the daily schedules on a regular basis. The point is not to detract from the confidence of development teams in the value of their effort, but to ensure they are aware of how their brilliant inventions fit into a bigger picture.

With this thinking, today’s evening project goal for myself is to read up on user profile databases and how best to build a solid foundation for rapid scaling, and speed.

This post is for myself, Vladimir Vukicevic, Ryan Leland, Brian Hendrickson, and Jason Cronkhite.

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  • http://SocialMediaAndInteractiveMarketingBlog Jason Cronkhite

    Mark, great encouraging words. It's always better having someone in your corner to help and cheer for you and be able to offer you experienced advice. It can get lonely being and entrepreneur and that's exactly why I think there needs to be a larger support network for entrepreneurs, a network of coaches and mentors if you will. Eric Schmidt, CEO of Google explains the important of having a coach below.

    There is the EO ( http://www.eonetwork.org/ & http://accelerator.eonetwork.org ) but, both of these organizations require revenue milestones ($1 mil and $250K) and an application process to be accepted. Neither of these helps the start-up entrepreneur but, one thing I really agree with that they emphasize is having a mentor.

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  • http://www.victusspiritus.com/ Mark Essel

    Thanks for the support Jason. There's plenty of hurdles that have to be cleared before I can feel a little more confident about any project I'm working on. There's a big difference between hypothesizing a concept and convincing others to help you realize a solid prototype.

    A big learning lesson for me a few weeks ago is that I didn't have enough web programming skills to reliably build a great product on my own. Now I'm busy trying to find at least one other dedicated software architect. It's a work in a progress.

  • http://SocialMediaAndInteractiveMarketingBlog Jason Cronkhite

    Mark, great encouraging words. It's always better having someone in your corner to help and cheer for you and be able to offer you experienced advice. It can get lonely being and entrepreneur and that's exactly why I think there needs to be a larger support network for entrepreneurs, a network of coaches and mentors if you will. Eric Schmidt, CEO of Google explains the important of having a coach below.

    There is the EO ( http://www.eonetwork.org/ & http://accelerator.eonetwork.org ) but, both of these organizations require revenue milestones ($1 mil and $250K) and an application process to be accepted. Neither of these helps the start-up entrepreneur but, one thing I really agree with that they emphasize is having a mentor.

    http://www.youtube.com/watch?v=a7qnTMvw92U

  • http://www.victusspiritus.com/ Mark Essel

    Thanks for the support Jason. There's plenty of hurdles that have to be cleared before I can feel a little more confident about any project I'm working on. There's a big difference between hypothesizing a concept and convincing others to help you realize a solid prototype.

    A big learning lesson for me a few weeks ago is that I didn't have enough web programming skills to reliably build a great product on my own. Now I'm busy trying to find at least one other dedicated software architect. It's a work in a progress.