Comments on: Personalization & Market Influencers

By: EMP Project Evolution Cycle

EMP Project Evolution Cycle — Tue, 01 Dec 2009 14:16:14 +0000

[...] Personalization and style are essential tools of differentiation within any market. Your team leaders will cultivate certain decision priorities which lead to recognizable features of your project(s). Minimalism, smooth design, rapid performance, and advanced options are all design decisions that may be embedded in hardware defaults (product physical design), or open to user customization. Design Thinking by Tim Brown begins to explore the history and reality of user based customization of design theory. [...]

By: Mark Essel

Mark Essel — Sun, 22 Nov 2009 22:23:37 +0000

Thanks Arnold, glad you found some value in my ramblings . Some of the ideas here are based on Steven Blank's Super Mac story.

By: awaldstein

awaldstein — Sun, 22 Nov 2009 22:22:02 +0000

Mark

This is an important post and articulates alot of mushy terminology that the crowd sourcing folks are struggling with.

I especially like the following:

"In each group there are influential leaders who continually redefine the edges of their crowds. By identifying these network hubs, businesses can learn about what their customers are most in need of.

It's spurring some thinking. I'll forward this to some friends in that business.

Thnx

By: Mark Essel

Mark Essel — Sun, 22 Nov 2009 15:23:37 +0000

Thanks Arnold, glad you found some value in my ramblings . Some of the ideas here are based on Steven Blank's Super Mac story.

By: awaldstein

awaldstein — Sun, 22 Nov 2009 15:22:02 +0000