The Art of War with Social Media in 5 Steps

A Chinese bamboo book, open to display the bin...

Defeat your worst rivals by killing them with kindness

  1. Your greatest competitor should receive nothing but generosity and praise for their developments
  2. This must be genuine acknowledgement of their strengths and expertise
  3. if you’re competing with slouches consider increasing your skills
  4. subtle jabs allowed, for example: noting their awareness of cutting edge technologies, when they steal your best concepts and profess them as their own

Any community will exert social pressure on your enemy/competitor when witnessing your continued kindness. They won’t remain avid followers of your opponent for long if your competitor continues to bash you without provocation. At least the rational followers won’t. In this way you can convert opposition into support. Mutual understanding can then begin, or leave it at polite differences.

On the other hand, if you’re competing with Boone Oakley, you may be in trouble.

A perfect stategic followup to this concept, How David Beats Goliath, discusses the brilliant simplicity of several underdog victories. The common features between these upsets are immense effort, endurance, and a willingness to break accepted social norms.

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  • http://www.mediasamurai.com/ Media Samurai

    The best thing you should do about social media is to be remarkable. You have to come up with an idea of what people are more likely to see. Most of these experts and webmasters always emphasize on targeting social media for traffic building.

    Media Samurai

  • http://www.victusspiritus.com/ Mark Essel

    Kevin I would argue there's no how to guide to being remarkable (http://www.victusspiritus.com/2009/04/22/theres… ).

    I do have to concede there are common traits to remarkable people. And there's a choice each of us makes whether or not to try and be remarkable. We decide on how far we are willing to go with any endeavor.

  • http://www.mediasamurai.com/ Media Samurai

    The best thing you should do about social media is to be remarkable. You have to come up with an idea of what people are more likely to see. Most of these experts and webmasters always emphasize on targeting social media for traffic building.

    Media Samurai

  • http://www.victusspiritus.com/ Mark Essel

    Kevin I would argue there's no how to guide to being remarkable (http://www.victusspiritus.com/2009/04/22/theres… ).

    I do have to concede there are common traits to remarkable people. And there's a choice each of us makes whether or not to try and be remarkable. We decide on how far we are willing to go with any endeavor.

  • http://www.heavenson.com The Art Of War

    This is the first time I think I’ve seen Sun Tzu applied to social media. Very interesting post!