http://www.victusspiritus.com/2009/04/21/ad-money-will-play-follow-the-leader-to-the-king-of-links/ Nourishment for the Soul. A tool of introspection that resulted in a founder's quest. Please join me on my journey. Fri, 30 Jul 2010 22:13:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.victusspiritus.com/2009/04/21/ad-money-will-play-follow-the-leader-to-the-king-of-links/comment-page-1/#comment-118 Monetization for Web2010 Sun, 21 Jun 2009 13:15:55 +0000 http://www.victusspiritus.com/?p=25#comment-118 [...] A series of comments and replies lead to this early idea of mine: I agree the contextual advertising isn’t there yet. But imagine if you will, updating your status on any social media you frequent. Now imagine a small box off to the side with pertinent advertising targeting the semantic meaning of your status update. For an analogy, I can lookup up dentists on Google and find one locally without ever looking at their ads (above or on the side). The same can be done within social media, I can search for a preferred dentist and ignore any ads they may have (above or on the side), plus I can get first person descriptions and feedback. The technology is rapidly developing and Google, twitter, facebook amongst other businesses are doing their best to match the semantic meaning of your searches or status updates to an appropriate advertisement/business (if they’re not they should be). See my comment about where pageviews are coming from to my blog, they’re almost all (95-100%) social media sourced referrers. Advertising dollars will follow the link passers. [...] [...] A series of comments and replies lead to this early idea of mine: I agree the contextual advertising isn’t there yet. But imagine if you will, updating your status on any social media you frequent. Now imagine a small box off to the side with pertinent advertising targeting the semantic meaning of your status update. For an analogy, I can lookup up dentists on Google and find one locally without ever looking at their ads (above or on the side). The same can be done within social media, I can search for a preferred dentist and ignore any ads they may have (above or on the side), plus I can get first person descriptions and feedback. The technology is rapidly developing and Google, twitter, facebook amongst other businesses are doing their best to match the semantic meaning of your searches or status updates to an appropriate advertisement/business (if they’re not they should be). See my comment about where pageviews are coming from to my blog, they’re almost all (95-100%) social media sourced referrers. Advertising dollars will follow the link passers. [...]

]]> http://www.victusspiritus.com/2009/04/21/ad-money-will-play-follow-the-leader-to-the-king-of-links/comment-page-1/#comment-23 Mark Essel Wed, 22 Apr 2009 18:19:38 +0000 http://www.victusspiritus.com/?p=25#comment-23 Those type of changes will heavily depend on the business environment, I always think of the internet as one big open world, but the reality is specific geographic areas have their own specific tools and uses (China's a prime example). Those type of changes will heavily depend on the business environment,
I always think of the internet as one big open world, but the reality
is specific geographic areas have their own specific tools and uses
(China’s a prime example).

]]> http://www.victusspiritus.com/2009/04/21/ad-money-will-play-follow-the-leader-to-the-king-of-links/comment-page-1/#comment-24 Robert Bravery Wed, 22 Apr 2009 17:44:37 +0000 http://www.victusspiritus.com/?p=25#comment-24 Well said. I find that internet advertising is so difficult. Here in Good old South Africa, we have not caught up with the rest of the world yet. People and companies are still sceptical. Well said.
I find that internet advertising is so difficult. Here in Good old South Africa, we have not caught up with the rest of the world yet. People and companies are still sceptical.

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